THE BRAND CANGIARI
is the fashion brand, born from the mission of social responsibility of the Cooperative GOEL Group, and it is located in the high segment of Italian fashion. “Cangiari” means “to change” in the Calabrian and Sicilian dialect. “To change” in a transitive way (the world) and reflectively (each other). The logo completes it’s meaning: in mathematics it means dissimilar, different and expresses the will and the commitment to innovate, to differentiate. Every Cangiari garment is in fact a metaphorical envelope that delivers a message of human rights, equity, participation, common good, legality, ecology and nonviolence. The claim “beauty is different” is a provocation to reflect on the dignity of every person, the socio-economic equity, the respect for the environment, the participation and the nonviolence, not only are “right” but also “beautiful”. CRAFTMANSHIP
The Cangiari collections are made in Calabria with fine materials and high quality artisan workmanship. Every item is unique because it is made precious thanks to the excellent textile craftsmanship: hand embroideries and handloom fabrics are made according to the ancient Calabrian traditions, revisited and updated.
The Cangiari collections are entirely made in organic materials that are GOTS certified (the international standard of ethical and environmental certification in the fabric and clothing field). Exclusive details like the “vegan silk” (silk made without killing the silkworm) testify to the ethical and esthetical refinement. Cangiari embodies style and sustainability, in the full and absolute respect of “Made in Italy”, and even more precisely, of the “Handmade in Calabria”.
The whole production chain is composed of social cooperatives that take care of their communities, they fight against the mafia and they give jobs to disadvantaged people.
Last May Cangiari was awarded a price at the Paris Sustainable Luxury Fair. The only Italian brand present at the French Fair, Cangiari was one of the only two exhibitors awarded among the 60 participants, selected on the basis of well-defined criteria: respect of the ecosystem and of human rights, the refinement of the fabrics an the value of the workmanship. On July 17, 2010 Cangiari was awarded with the “Fashion and Social” prize at the eleventh edition of the Fashion Gala – International Award “Catania, Talents and Surroundings”.